A Klever Guide To Programmatic Success

Get in-depth analysis and industry news.

At Klever Programmatic, we believe that knowledge is power. That's why our blog is dedicated to providing you with valuable and actionable content that will elevate your digital advertising game. Whether you are new to programmatic advertising or a seasoned pro, our blog caters to all levels of expertise, delivering content that is informative, engaging, and easy to digest.

Explore actionable tactics to attract more customers and drive sales.

Elevate your agency's impact while enhancing brand reputation with sustainable advertising approaches.

Learn how to use the power of programmatic advertising to drive in-person transactions and foot traffic.

Explore innovative strategies and sustainable practices tailored to the publishing industry, empowering you to minimize environmental impact while maximizing content reach.

Uncover how brick-and-mortar industries thrive on in-person transactions and foot traffic. Gain insights into their strategies and discover practical approaches for increasing sales and driving business success with programmatic advertising.

Dive into key concepts, advantages, and expert tips to optimize your digital ad operations.

Explore how marketing agencies should play a pivotal role in driving the transition to a sustainable future by achieving net-zero emissions.

Learn how leveraging geographical data can drive foot traffic, boost engagement, and ultimately boost customer satisfaction.

Learn how businesses can measure ROI, gain valuable insights, and optimize their marketing strategies for maximum impact in today's competitive landscape.

Learn about the benefits, mechanics, and success stories behind this powerful tool, empowering your agency to drive results and stay ahead in the competitive landscape of digital advertising.

Explore the transformative shift in the advertising industry as emissions data proves a vital performance metric.

Learn why marketers should embrace sustainable advertising. From building trust and credibility to appealing to conscious consumers, learn how sustainable advertising can drive long-term brand success and make a positive impact on the planet.

Learn how advertisers can track metrics such as impressions, dwell time, and engagement rates, allowing for data-driven optimization and ROI analysis with DOOH.

Uncover the role of a programmatic trader. This guide demystifies their responsibilities, highlighting how they leverage technology and data to optimize marketing campaigns and drive success for businesses.

Make advertising a powerful tool for environmental good. Reduce your carbon footprint and elevate eco-conscious campaigns with our expertise in sustainable programmatic strategies.

Learn how programmatic display automates ad buying, targeting, and placement, revolutionizing the digital advertising landscape.

Discover how to leverage user intent and contextual cues to create personalized experiences that resonate with your audience

Our comprehensive guide teaches you everything you need to know about demand side platforms and how they can benefit your advertising strategy.

Learn how PROXIMITY's cutting-edge solution uses dynamic geofences, real-time data, and AI to deliver hyper-targeted ads that resonate with your audience.

Programmatic and DCO are where precision targeting meets real-time adaptation. Learn how to tailor ad-campaigns that truly click.

Explore Klever Programmatic's holiday advertising strategies, from precise geo-targeting with PROXIMITY to agile Real-Time Bidding (RTB), ensuring agencies stand out.

Discover how AI and machine learning are reshaping programmatic advertising for a more sustainable and efficient future.

The sales funnel is a fundamental concept in digital marketing, representing the journey that potential customers take from the initial point of contact to making a purchase decision. In this article, we will explore the pivotal roles that programmatic advertising, search engine marketing (SEM), and social media advertising play at different stages of this funnel. ‍

Our recent Pop-Up event in Nashville was an amazing evening, blending live music, great drinks, and valuable connections among marketing pros! This event also showcased Klever Programmatic's groundbreaking initiative, Klever Green Labs, advancing sustainability in digital advertising. We're thrilled to extend this journey to your city soon! Keep an eye out for our next pop-up event.

Our latest white paper delves into the critical decision agencies face: building an in-house programmatic department or outsourcing. Discover key insights, benefits, and challenges shaping the choice and check out the full white paper for a quiz to help you decide what’s best for you!

We are thrilled to share our recent achievement of becoming a certified carbon-neutral company through our partnership with BMO Radicle. This remarkable milestone signifies a significant step forward in our unwavering commitment to environmental sustainability and corporate responsibility.

This article delves into CTV retargeting, a potent strategy reshaping the advertising landscape. We'll start by defining CTV, exploring its rapid growth, highlighting the essential role of retargeting, and laying out our goal: to uncover the potent synergy between CTV and retargeting.

Delve deep into sustainable marketing principles, real-world examples, and effective strategies to integrate sustainability into your marketing efforts.

Unlock the power of real-time optimization and cross-channel campaigns in digital marketing. Discover how they harmonize channels, location, audience, and data for success, with Klever's expertise to elevate your strategy.

Did you know that the digital advertising industry plays a crucial role in our environmental footprint? In this article, we'll explore how programmatic advertising, with its data-driven precision and efficiency, can become a powerful catalyst for sustainable change. It's not just about reaching the right audience—it's about doing so responsibly and sustainably. At Klever Programmatic, we're committed to driving this transformation.

Programmatic is a complex advertising landscape that requires expertise and an overhead investment, yet when agencies make it work this channel is extremely lucrative. This is the second post in our series dedicated to helping marketing agencies navigate programmatic advertising.

Epik Brands is proud to call itself a sustainable marketing agency and has an impressive portfolio of companies that choose to work with them because of their environmental integrity.

Welcome to our Perfect Programmatic Pairings Series! Programmatic is a complex advertising landscape that requires expertise and an overhead investment.

Forget every stereotype you’ve ever heard about gaming, everyone is playing these days. From traditional gaming consoles to games on

This press release was first published on BusinessWire and released on The Financial Post. MONTREAL — Klever Programmatic announced today

What came first: the ad or the target? The answer should be the targeting, but if you don’t know about your ad content, you can’t properly create your audience targeting strategy, and pretty soon you’ll find yourself in an another existential programmatic crisis.

West coast agency, City Ranked, serves clients internationally with a powerful combination of digital marketing services – everything from web development and branding to full-tilt programmatic advertising campaigns.

Political campaigns will spend $14.38 billion on media in 2024, said MediaPost’s VP Editorial Director, Steve Smith, at MediaPost’s annual Marketing Politics conference in Washington DC last Thursday.

Before we close out the year, we had to put an end to these myths about programmatic advertising by circling back to a conversation with our founders.

Anyone who has worked in the programmatic landscape over the last ten years may have come to the same conclusion that our founders did when they started Klever Programmatic – a notion that things can be done better.

It’s been more than one year since Klever Programmatic has had the pleasure of working with JSB Media, and the relationship has only strengthened “because the performance is there,” says the agency’s Founder and President, Jordan Bratter.