How To Leverage PROXIMITY to Boost In-Person Transactions and Foot Traffic

Brick-and-mortar businesses have more tools than ever to compete in the digital era. 

With the rise of e-commerce and online shopping, brick-and-mortar businesses must adopt innovative strategies to drive foot traffic and increase in-person transactions. Enter programmatic advertising. By harnessing the power of data-driven algorithms and advanced targeting capabilities, brick-and-mortar businesses can effectively reach their target audience and entice them to visit their stores. 

Let’s explore how brick-and-mortar businesses can leverage programmatic advertising to increase foot traffic and drive more customers through their doors.

What is Programmatic Advertising?

Programmatic Advertising empowers brick-and-mortar businesses to deliver the right message to the right audience at the right time. By leveraging vast data and sophisticated targeting capabilities, companies can streamline their advertising efforts and achieve significant ROI.

Get Customers Through The Door With Programmatic Advertising

Brick-and-mortar businesses can leverage programmatic advertising in several ways to increase foot traffic and drive more customers through their doors:

Targeted Advertising: Programmatic advertising allows businesses to target specific demographics, interests, and behaviors. By identifying their ideal customers, brick-and-mortar businesses can create tailored ad campaigns that resonate with their target audience, ultimately driving more foot traffic.

Geofencing: Geofencing technology enables businesses to set up virtual perimeters around their physical locations. When potential customers enter these predefined areas, they can receive targeted ads on their mobile devices, encouraging them to visit the nearby store. This targeted approach increases the likelihood of converting nearby foot traffic into customers.

Redefine geo-targeting and achieve unparalleled marketing success with Klever PROXIMITY. Learn more.

Promotions and Discounts: Programmatic advertising can offer exclusive promotions or discounts, incentivizing potential customers to visit the store. By delivering these promotions to individuals within a specific geographic radius or demographic group, businesses can attract more foot traffic and encourage impulse purchases.

Event Targeting: Businesses can use programmatic advertising to target individuals attending events or gatherings near their store. By identifying relevant events and delivering targeted ads to event attendees, businesses can capitalize on increased foot traffic and drive more visitors to their stores.

Cross-Channel Advertising: Programmatic advertising enables businesses to reach potential customers across various digital channels, including social media platforms, mobile apps, and websites. By diversifying their advertising efforts and engaging with customers on multiple platforms, brick-and-mortar businesses can increase brand awareness and drive more foot traffic to their physical locations. Klever Programmatic empowers you to redefine geo-targeting and achieve unparalleled marketing success with PROXIMITY

See how Klever helped Lowes increase foot traffic by 2700+ visitors! Read the case study.

Retargeting: These campaigns can help businesses re-engage individuals who have previously visited their store or interacted with their brand online. By serving targeted ads to these individuals as they browse the web, companies can encourage them to revisit the store and make a purchase, ultimately increasing foot traffic and driving sales. With PROXIMITY, businesses can define custom polygonal geofences for real-time geofencing and competitive conquesting, targeting those who have been seen in or around your store up to 13 months ago.

Localized Messaging: Programmatic advertising allows businesses to deliver localized messaging to potential customers based on their geographic location. By highlighting store-specific information, such as store hours, directions, or nearby attractions, businesses can make it easier for potential customers to find and visit their store, thereby increasing foot traffic.

The Essential Checklist for Increasing Foot Traffic 

Brick-and-mortar businesses can effectively increase foot traffic and drive more customers to their physical locations by strategically implementing programmatic advertising tactics such as targeted advertising, geofencing, promotions, event targeting, cross-channel advertising, retargeting, and localized messaging.

Follow our checklist to start increasing foot traffic today. 

  • Identify Your Target Audience

Understanding your target audience is the cornerstone of any successful campaign. Who are the individuals most likely to step foot into your establishment? By conducting thorough market research and analyzing customer demographics, behaviors, and preferences, businesses can tailor their ad content to resonate with their ideal customers, ultimately driving foot traffic and increasing conversions.

  • Craft Compelling Ad Content

Once you've identified your target audience, it's time to craft compelling ad content that captivates and persuades. Programmatic advertising allows for highly personalized and dynamic ads, enabling businesses to deliver relevant messages that resonate with their audience. Whether highlighting exclusive promotions, showcasing new products, or sharing engaging content, the key is creating ads that grab attention and drive action.

  • Optimize Your Campaigns

Continuous optimization is the linchpin of a successful programmatic advertising campaign. By monitoring key performance indicators such as click-through rates, conversion rates, and return on ad spend, businesses can glean valuable insights into campaign effectiveness and make real-time data-driven adjustments. Whether it's refining audience targeting parameters, testing different ad creatives, or adjusting bid strategies, optimization ensures businesses maximize their advertising efforts and achieve the desired outcomes.

  • Enhance Customer Engagement Through Retargeting

Another powerful aspect of programmatic advertising is retargeting, which allows businesses to re-engage users who have previously interacted with their brand but have yet to convert. By serving targeted ads to these individuals as they browse the web, businesses can stay top-of-mind and entice them to revisit their storefronts or purchase. Retargeting reinforces brand awareness and helps companies to capitalize on missed opportunities and drive incremental revenue.

  • Measure Your Campaign’s Success

Finally, measuring the success of your programmatic advertising campaigns is crucial for ongoing improvement and optimization. By tracking key performance metrics and analyzing campaign data, businesses can gain valuable insights into what's working and what's not. Iteration is key to maximizing ROI and achieving long-term success with programmatic advertising, whether it's adjusting bidding strategies, refining audience targeting, or optimizing ad creatives. By adopting a data-driven approach and embracing a culture of experimentation, businesses can continually refine their strategies and drive sustained growth.

Key Takeaways

Brick-and-mortar businesses can leverage programmatic advertising to increase foot traffic and boost sales. 

Klever empowers single stores and nationwide franchises alike through PROXIMITY. Our innovative and unmatched PROXIMITY gives granular insights tailored to your unique needs. PROXIMITY scales and reports on each individual location, detailing conversion metrics and optimization recommendations. Compare performance across locations, identify regional trends, and pinpoint areas for improvement.

Get in touch with our team to learn more about our programmatic advertising solutions.

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