POWERFUL LESSONS FROM THE GREEN MEDIA SUMMIT WITH PRIYA SARAN

On April 11th, Klever’s leadership team came together for The Green Media Summit with over 400 attendees, 200+ companies, and 35+ speakers — including industry leaders, climate experts, agencies, and brands — under a shared goal of collectively decreasing carbon emissions in digital media. 

With an inspiring keynote by Seth Godin, Founding Editor at The Carbon Almanac, attendees left the summit armed with practical strategies to put theory into action. We caught up with Priya Saran, Klever's Growth Marketing Manager, to hear her thoughts on The Green Media Summit and discover the most valuable takeaways from the event. 

WHAT WAS YOUR MOST IMPRESSIONABLE MOMENT FROM THE EVENT?  

Priya Saran: The most impactful moment for me was realizing the far-reaching influence of advertising. It wasn't just a single quote or panel discussion, but rather a cumulative understanding that advertising has the potential to shape and inspire every industry. The summit solidified the notion that advertising can be a powerful force for good, extending far beyond mere product promotion. It can ignite social change, challenge norms, and inspire innovation across diverse sectors.

WHAT WERE YOUR TWO BIGGEST TAKEAWAYS FROM THE GREEN MEDIA SUMMIT?

The Green Media Summit highlighted the powerful intersection of advertising, sustainability, and the urgent need for systemic change to combat climate issues. There’s no doubt that addressing the climate crisis requires bold, ambitious action from the advertising industry. 

One of my key, and unexpected takeaways from the summit is perfectly summed up by Seth Godin’s point: "We are all hypocrites. We have to embrace that because if we don't, we'll remain quiet." 

We must accept that we don’t need to be doing everything all at once to make a difference. The place to start, as Solitaire Townsend stressed during the summit, is not necessarily with your footprint, but with your “brain print.” Many people hesitate to engage in conversations about sustainability because they feel underinformed, but even small actions can have a significant impact. Those actions might be something as simple as asking questions, attending workshops, or initiating discussions with friends and family. By taking these small steps, we can collectively foster a culture of awareness and action, ultimately leading to a more sustainable future. Remember, the journey towards sustainability is a marathon, not a sprint, and every contribution, no matter how small, brings us closer to the finish line.

This brings me to the second key takeaway: the power of storytelling. Seth Godin said, “What we [as marketers] do for a living is tell stories, and those stories have transformed the world over the last 100 years." There’s real truth in this. If we tell ourselves there’s no hope, or that we cannot make a difference, or that it’s just too late, we will never come close to a transformation. 

FINAL THOUGHTS

The Green Media Summit proved to be an enlightening experience, motivating brands and agencies to redefine their approach towards sustainability, even if it means starting with one small action at a time. More importantly, when businesses embrace sustainability as a collective, the future is bound to be brighter and more prosperous for all.

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