Driving Sales and Foot Traffic for Lowe’s Hardware with Programmatic Advertising

client overview

Lowe’s is a leading home improvement retailer with a vast network of hardware distribution centers across the United States. They approached Klever Programmatic with a specific goal: to utilize the potential of programmatic display advertising in driving both online sales and foot traffic to select Lowe’s Hardware locations.

objectives

1

Demonstrate the effectiveness of programmatic advertising in increasing online sales for toolsavailable at Lowe’s Hardware Distribution Centers.

2

Measure foot traffic to Lowe’s locations and assessthe impact of programmatic campaigns on in-store visits.

our approach

Lowe’s is a leading home improvement retailer with a vast network of hardware distribution centers across the United States. They approached Klever Programmatic with a specific goal: to utilize the potential of programmatic display advertising in driving both online sales and foot traffic to select Lowe’s Hardware locations.

TARGETED AUDIENCE SEGMENTATION

Our mission is simple: to help businesses thrive in the complex and ever-evolving landscape of programmatic advertising. We strive to provide our clients with the tools and knowledge they need to make informed decisions.

Seasonal Messaging and Screen Alignment

Recognizing the spring season as an opportune time to target various shopper types, such as DIYers, Father's Day shoppers, and spring cleaners, we aligned our advertising screens accordingly. This strategic alignment allowed us to maximize brand awareness and capture the attention of prospective buyers.

Online activity and foot traffic measurement

To evaluate the success of our programmatic campaigns, we closely monitored online activities such as website visits and click-through rates (CTR). Additionally, we implemented advanced tracking mechanisms to measure foot traffic to select Lowe's Hardware Locations. This data provided valuable insights into the impact of our advertising efforts on in-store visits.

The Results

Our programmatic advertising campaign for Lowe's Hardware yielded significant results, demonstrating the power of targeted and data-driven advertising. Here are some key outcomes:

1
Increased Site Traffic

The programmatic campaigns drove a substantial increase in website traffic for Lowe's, indicating heightened online interest and engagement with the brand and its products.

3
Foot Traffic and Store Visits

Through the implementation of advanced tracking techniques, we measured foot traffic in select Lowe's locations. The campaign successfully drove an average of 500+ walk-ins per week, a total of over 2,700 visitors, after users viewed the promotional ads, demonstrating a confirmed increase in in-store visits.

2
Exceeded Click-Through Rate (CTR) Benchmarks

Our programmatic display ads achieved an impressive CTR of 0.22%, more than double the target benchmark of 0.10%. This indicated a strong response from the target audience and a high level of engagement with the creative messaging.

4
Sales Impact:

As a result of the programmatic advertising campaign, Lowe's experienced a notable increase in visits and associated sales at their hardware distribution centers. The targeted brand awareness advertising during the spring season effectively drove engagement and conversions among prospective buyers.

Achieved an impressive CTR of

0.22%

More than double the target benchmark of 0.10%

Drove

2,700

visitors to Lowe's locations

Successfully drove an average of

500+

walk-ins per week

conclusion

Klever Programmatic's collaboration with Lowe's Hardware proved to be a resounding success. By utilizing programmatic display advertising, we effectively increased online sales, drove significant foot traffic to Lowe's locations, and exceeded the targeted benchmarks for click-through rates. Our strategic approach and data-driven targeting ensured the right message reached the right audience, resulting in a confirmed boost in visits and associated sales for Lowe's.